User Experience Audit

Keep visitors on your website for longer

Getting users to visit your website isn’t enough if they are frustrated by its shortcomings. User experience issues are a significant factor for people abandoning a website – and never coming back. Our User Experience Audit provides actionable feedback for keeping users on your website and is part of our suite of search engine optimisation services that improve your SEO.

User Experience Audit

Over 240 user experience checks

The longer visitors stay on your site, the more engaged they’ll be, and the higher the chance for them to convert. We complete a comprehensive user experience (UX) audit of your website to identify inconsistencies and suggest improvements that can be made.

Home page useability

Understand the home page components needed to launch the user journey and create user interest.

20 checks

Task orientation

Ensure task sequencing is clear and unambiguous allowing users to easily discover what they are looking for.

44 checks

Navigation and IA

Confirm the information architecture (IA) and navigation is well structured and has a clear conceptual model.

29 checks

Forms and data entry

Ensure that users can interact with data collection points free of error, omission and misunderstanding.

23 checks

Trust and credibility

Make sure the website contains the most useful elements that build trust and demonstrate credibility.

13 checks

Writing and content quality

Ensure there is unique and compelling content that is well organised, clear and easily understood.

23 checks

Page layout and visual design

Confirm that all page elements help focus attention, are easily recognisable and are applied consistently.

38 checks

Search usability

Make sure that search provides an intuitive interface that is assistive in helping users find what they are looking for.

20 checks

Help, feedback and error

Confirm the site provides positive contextual feedback on actions and provides clear and direct help where needed.

37 checks


user experience checks

User experience quantified

Find out your user experience score

Your user experience score is based on the number of items in the user experience audit that are compliant, or partially compliant, with our guidelines. The higher the score, the better your site performs.

Shot of a young businessman looking thoughtful while working on a laptop in his office at home
Home page useability
Task orientation
Navigation and IA
Forms and data entry
Trust and credibility
Writing content and quality
Page layout and visual design
Search usability
Help, feedback and error tolerance


Get actionable feedback to improve your website

Our user experience audit includes suggestions for positive steps you can take on your website to improve the user experience, eliminate frustration, keep users engaged for longer and build trust.

Search Engine Optimisation

Our SEO strategy is a complete SEO services toolkit

Search Engine Optimisation isn’t about clicks and traffic. It’s about real results from SEO that generate revenue for your business, without reliance on paid advertising like Google Ads. Our SEO services use techniques based on real data — facts that guide our decisions and maximise outcomes. The highest value from SEO occurs when your entire digital strategy is aligned and works cohesively to provide relevant content and consistent messaging about your unique business and brand.

SEO Agency

Initial SEO review

Understand where your business is now and begin to identify critical SEO success factors.

Keyword research

Perform keyword research to identify opportunities for your business to gain quality traffic.

Competitor analysis

Identify your most significant competitors and understand the challenges to overcome.

Data and analytics

Implement Google Analytics, Google Search Console, Google Tag Manager and SEO tools.

Track keyword performance

Understand how you rank in search today and track your performance into the future.

Keyword Position Tracking

Find and fix website issues

Ensure your website is free of issues and errors that can hold back SEO performance.

Technical Website Audit

Create a great website experience

Resolve website shortcomings for a more useful experience that prevents user frustration.

User Experience Audit

Claim local business listings

Be seen in trusted directories that give an SEO advantage in location-based searches.

Local SEO Listing Management

Optimise for local search

Location-based keywords, tags and hashtags, Google My Business, NAP and online reviews.

Local SEO

Speed up your website

Nobody likes a slow website. Neither do search engines. Page speed is a critical factor for SEO.

Site Speed Optimisation

Publish great content

Content creation is key to SEO success. Keywords, tone of voice, readability and originality.

Content Optimisation

Optimise social media share links

Control custom images and text on page links shared by users on their social media.

Open Graph Implementation

Grab attention in search results

Make your business stand out by implementing structured data to produce richer search results.

Rich Results Implementation

Optimise social profiles

Social media is an extension of your brand. Ensure accuracy, completeness and consistency.

Social Media Audit

Encourage quality inbound links

Outreach to source quality backlinks from authoritative domains in your niche.

Link Building

Manage low reputation links

Check for toxic backlinks from low reputation websites and disavow them to search engines.

Backlink Audit