Gain a competitive advantage and drive organic search traffic growth with a complete Wellington SEO strategy for your small business website.

In the continually changing world of search engine optimisation, there’s one goal that always remains consistent: traffic. The equation is simple – the higher your website ranks in search results, the more traffic you will receive. A website developed according to the standards and strategies of a reputable Wellington SEO agency is far better positioned than its competitors.

Currently managing


web pages

Seo experience



Be found online in Wellington

The Wellington SEO strategy that gets results.

Initial SEO review

As part of our initial review, we'll seek to understand your business in detail, your goals, the products and services you offer, your website and your overall online presence in Wellington, including social media, any directories you appear in and websites that link to yours. We'll also get an overview of your domain and can even estimate traffic volumes if you don't currently use Google Analytics.

Keyword research

Our keyword research will identify opportunities for quality traffic from prospective Wellington customers actively looking for the products or services you offer. We'll identify the most popular search terms, how many searches are performed each month in Wellington and estimate how difficult it will be to rank for each keyword. We'll also look for other keyword opportunities in Wellington that are less competitive.

Competitor analysis

We'll work with you to identify your most significant Wellington competitors and complete an in-depth analysis of their domain authority, backlinks and the top organic keywords that bring them the most website traffic in Wellington. We can provide you with detailed insights into how your competitors are really performing online.

Data and analytics

If you don't have them already, we'll implement and configure Google Analytics, Google Search Console and Google Tag Manager for your website. These are essential tools for tracking your website performance and health. We'll also activate our own enterprise SEO tools to monitor your Wellington SEO progress.

We'll need a baseline of where your website ranks today so we can show you how your Wellington SEO is improving over time. So before we start any SEO improvements, we'll begin recording your Google Search rankings in Wellington every day. We'll do this for every useful keyword we've identified for targeting.

Keyword Position Tracking

Technical issues on a website can often limit SEO performance. We'll complete a technical website audit to make sure your website is free of issues and errors. If there's anything that needs attention, we'll give you a full report outlining where the problems are and what needs to be done to resolve them. If you have the technical expertise, you're welcome to fix these issues yourself, or we can fix them for you.

Technical Website Audit

If users have problems interacting with your site or finding the information they need, they'll leave and look elsewhere in Wellington. We'll complete a comprehensive user experience audit to ensure there's nothing that's going to create user frustration.

User Experience Audit

Be seen in trusted directories that give an SEO advantage for Wellington location-based searches. We'll register your website across a range of the most reputable directories and can deploy any changes to all services simultaneously* so that your business information is always up to date.

Listing Management

* Australian businesses only

We'll amplify your website traffic with local SEO in Wellington for searches using location-based keywords. We'll also configure and optimise Google My Business, ensure you're using NAP across your website and that you have mechanisms in place to encourage online reviews.

Local SEO

Nobody likes a slow website. Neither do search engines. Page speed is a critical factor for Wellington SEO. We'll look at everything that can slow your website down and deliver some clever performance-enhancing techniques for optimum speed, reliability and performance.

Website Performance

Wellington SEO is nothing without content, and the content can't reach your target audience without SEO. They are reliant on each other. We'll help guide you with content creation and ensure the appropriate tone of voice, readability and originality. We'll optimise your content with keywords throughout relevant page elements and improve internal linking throughout your website.

Content Optimisation

By default, a link shared by users to the Internet will show your page title and, if one is available, an image from the page (but not always the one you want). We take control of how shared links appear across social media and other platforms by including the URL, page type, description, image and image alternative text. You can be confident that your brand is being presented professionally whenever a page is shared.

Open Graph

We'll amplify your website traffic with local SEO in Wellington for searches using location-based keywords. We'll also configure and optimise Google My Business, ensure you're using NAP across your website and that you have mechanisms in place to encourage online reviews.

Rich Results

Nobody likes a slow website. Neither do search engines. Page speed is a critical factor for Wellington SEO. We'll look at everything that can slow your website down and deliver some clever performance-enhancing techniques for optimum speed, reliability and performance.

Social Media Audit

An amazing website that's optimised for SEO in Wellington won't perform well unless you've also got quality links from other websites. But not all links are created equal - in fact, some may actually do more harm than good. We'll help build your backlinks and can give advice about strategies to grow your backlink profile bigger and better.

Link Building

We'll check your domain for toxic backlinks from low reputation websites and, if necessary, disavow them to Google Search so your website's not at risk of receiving a manual action (that's Google-speak for being penalised).

Backlink Audit

Frequently asked questions

SEO is an acronym that stands for search engine optimisation. SEO is the practice of increasing the quantity and quality of traffic to your Wellington website through organic search engine results. Wellington SEO helps your website gain more awareness by ranking higher in search engine results. This is because search is one of the main ways that people discover content online. Ranking higher in search engines can lead to an increase in traffic to a website, but SEO in Wellington isn’t just about search engines. Acceptable SEO practices also improve the user experience and usability of a website because many of the metrics used to determine search engine rank are based on indicators that reflect excellent website design practices and user trust.

Organic traffic visits are those your website receives naturally through search results. It excludes paid advertisements that often occupy the first few search result places in Google Search. Visits to your website through links from other websites, known as referrals, are also not considered organic traffic. This is because they didn’t originate from a search engine. Websites that rank higher in search engine results receive more traffic. On average, the top 3 search results get around 75% of all clicks. The quantity and quality of organic traffic to your website can be improved with SEO.

The cost of Wellington SEO services depends on many factors, but most significantly, the current state of your website and how much work needs to be done. As a guide, most SEO projects on a monthly retainer cost between $1,500-$3,000 per month for a complete SEO strategy. However, we also have clients who allocate a lower budget than this, with a narrower focus. The cost of SEO can also be lower where some work has already been completed or is deemed unnecessary, but we’ll always check every aspect of your website to make sure. If you’re wanting some specific SEO components implemented, then an hourly rate for an SEO consultant may be more appropriate.

SEO is a continuous process that requires consistent effort and attention to see sustainable results. Many factors determine how long SEO will take, but as a general guide, you should allow three to six months to make a significant difference in your search results. In many cases, depending on the current state and age of your website, you’re likely to see positive improvements in as little as two weeks after the first changes are made to your website.

Unlike many SEO agencies, we don’t lock our clients into minimum term contracts. We’re confident our Wellington SEO consultants will achieve great results for your website, but we give you the absolute freedom to cancel your SEO services at any time.

Crawling and indexing are two distinct things and are often misunderstood. Crawling is when a search engine looks at all of the content and code on your web page and analyses it. Crawling is an automated process that is performed by a “bot” – a software program on the Internet that performs repetitive tasks. Googlebot is the web crawler software used by Google. It collects documents from the web to build a searchable index for the Google Search engine. Indexing means that the content of the page has been crawled and included in a searchable index that makes the page eligible to show in search results.

PPC is an acronym that stands for “pay-per-click” and is an Internet marketing strategy in which advertisers pay a fee each time a user clicks one of their ads. PPC is a form of paid traffic and is a way of buying visits to your website rather than earning them organically through SEO.

A PPC ad solution doesn’t have the same results as SEO, and won’t improve your organic search rankings. However, PPC can help businesses of every size grab attention from people online. Generally, we recommend investing in search engine optimisation as an initial priority over PPC because PPC gets cheaper the more relevant your pages become for search terms. This also happens to be how you improve your rankings in search and increase organic traffic. If your website is optimised for SEO in Wellington, then PPC can be a great way to obtain additional traffic, even if you already rank well in search results.

Exercise some level caution with Wellington SEO agencies promoting pay-per-click (PPC) advertising as part of their SEO strategy. Some SEO providers may require a mandatory spend on PPC advertising. Others may promise to rank you highly in search engines but actually place you in the ad section rather than in the search results. A few SEOs will even change their bid prices in real-time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice.

Also, be aware that SEO consultants who promote the Google Partner or Google Premier Partner badges are awarded these based on the volume of client funds they invest into PPC and not based on advanced knowledge or competency in providing Wellington SEO services.

No one can guarantee a number one ranking on Google. This is because search engines regularly update their algorithms and are constantly evolving. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. None of this is true.

It’s impossible to predict rankings within a specific time frame. However, while your Wellington SEO agency shouldn’t offer SEO ranking guarantees, they should be able to guarantee that if you follow their advice and ongoing strategy, your organic search traffic will rise and you will see results.

On-site SEO is the process of optimising everything on your website, which includes things like title tags, URL optimisation, ALT tags, and implementing schema. Off-site SEO deals with other essential SEO strategies outside your website, such as link building, backlink management, authority development, influencer outreach, review management and improving your presence on social media.

On-site SEO and off-site SEO are both equally crucial for improving your search engine rankings, but an SEO provider will mostly work on the on-page elements of your website before looking at off-site SEO. A complete SEO strategy should always address both on-site and off-site SEO.

Great original content is undoubtedly essential, but it’s not the only thing that can help your website rank well and retain its position in search results. Factors like having a technically correct website, good backlinks, eliminating bad backlinks and social credibility are also important. Google ranks web pages using over 200 different factors, so an effective SEO strategy needs to cover many different areas to achieve optimum results.

A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links”, and they are essential for Wellington SEO. A backlink essentially represents a “vote of confidence” from one website to another, and therefore a search engine can infer that your content is worthwhile. Backlinks are one of many metrics used by Google to determine where your website ranks in search results.

Earning backlinks is an integral part of off-site SEO in Wellington, and the process of obtaining these links is known as link building. It’s important to understand that some backlinks are more valuable than others. “Followed” backlinks from trustworthy, popular, high-authority websites are the most desirable type of backlinks to earn. In contrast, links from low-authority (and potentially spammy) websites are low value, or potentially even harmful.

A followed link is the default type, and it passes equity to the linked website. A nofollow link is where the site owner instructs specifically not to pass link equity, often achieved by adding additional attributes to the hyperlink itself. You’ll find nofollow links in use in many different situations, but one of the most common places is on social media platforms. For example, Facebook wouldn’t want to pass link equity to a website just because someone included a link in a comment on their personal Facebook page- doing so would be a “vote of confidence” in that website by Facebook. Typically, links in social posts and guest comments get marked as nofollow. Whether a link is followed or not is certainly relevant, but it doesn’t discount the value of nofollow links. Even just being mentioned on a high-quality website can boost your brand.

There are numerous types of backlinks that are considered undesirable and can result in a penalty from Google. Having your Wellington SEO agency conduct a backlink audit and disavowing potentially toxic links is the most effective way of maintaining a healthy backlink profile.

Analysing the reputation of a website can help you determine if a backlink will be good or bad – often it’s just plain obvious that a website isn’t trustworthy. If a popular website links to one of your pages, then it’s reasonably safe to assume that’s going to be good for your SEO. Unless it’s a trusted listing service, the website linking to yours should ideally relate in some way to your website or the industry you operate in.

There’s a number of backlinks that are bad for SEO which include:

  • press release links
  • discussion forum links
  • links from foreign guestbooks
  • many random nofollow links
  • private blog networks
  • social bookmark links
  • low-quality directory submissions
  • links in blog comments
  • links from cheap link services
  • links built by automatic link building programs

These types of links can easily be earned or manipulated by a site owner, so too many of them could get your website penalised by Google.

The best way to maintain a healthy backlink profile is to conduct a backlink audit to identify potentially toxic backlinks and disavow them to Google. Suppose it turns out that backlinks are not the cause. In that case, a technical website audit is the next logical step to uncover potential crawl issues, technical issues or other problems affecting your website.

Your website can be penalised for backlinks coming from low-reputation websites or sources that can be easily manipulated to generate backlinks that are not legitimate. Your Wellington SEO provider should include backlink monitoring as part of their SEO services to disavow toxic backlinks and ensure your website doesn’t fall victim to a Google penalty.

SEO is important for every website, including ecommerce websites. With an ever-increasing number of websites offering goods and services online, it’s more important than ever to make sure your website is optimised for Wellington SEO so you can be found in search results.

Domain Authority (DA) is a metric originally developed by Moz that predicts how well a site will rank. It’s a metric that commonly referenced when talking about Wellington SEO and ranking in search results. Although different providers each have their own way of calculating domain authority, it is always expressed on a scale from 0 to 100. The closer you are to 100, the more traffic you’ll receive and the better ranking you’ll have in search results. Domain authority is something that takes a time to earn because it’s based on receiving a diverse range of high-quality backlinks from trustworthy sites. So, how do you get more of those? The best way is to create great content for your website that people will love – backlinks will follow naturally.

Local SEO is the process of optimising your online presence to attract more business from relevant searches conducted locally in Wellington or nearby. Google uses an entirely different search algorithm for localised search queries like “restaurants in Sydney” or “supermarkets near me”. Aside from the factors that Google normally considers, Wellington local SEO also includes other indicators like listings in trusted directory services and the quality and quantity of customer reviews. Having a Google My Business account is essential for local SEO in Wellington and your SEO provider should ensure this is in place and also optimised as part of your SEO services.

It’s often said that SEO is both an art and a science. It requires a lot of research, an understanding of how search algorithms are likely to respond to changes, and careful ongoing observation. You might be able to handle the basics of SEO on your own but to get serious results you’ll certainly spend a lot of time on the process. There’s also a risk that misguided advice or outdated information can send you down a path to declining rankings. Using an SEO professional is a far better option that will save you time and money while getting positive results for your website.

Talk to us about Wellington SEO for your small business.