A rich result is an enhancement on Google surfaces, like Search, with extra visual or interactive features. Formerly known as a “rich card” or “rich snippet”, rich results are eye-catching and draw user attention.

Rich results can lead to a higher click-through-rate (CTR) to your website by displaying carousels, images and other non-textual elements. Grab attention to your business by implementing structured data for more vibrant search results.

Google rich result types

01

Article rich results

Adding structured data to your news, blog, and sports article page can enhance your appearance in Google Search results. Enhanced features can include placement in the Top stories carousel, host carousel, Visual stories, and rich result features such as headline text and larger-than-thumbnail images.

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Book rich results

Book actions make Google Search an entry point to discover books and authors. This enables Search users to quickly buy or borrow the books that they find directly from Search results.

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05

Course rich results

Mark up your course lists with structured data so prospective students find you through Google Search. You can provide details including the course name, who’s offering it, and a short description. Course structured data is also eligible for inclusion in carousel rich results.

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COVID-19 announcements

Due to COVID-19, many organisations, such as governments, health organisations, schools, and more, are publishing urgent announcements that affect schedules and other aspects of everyday life. This includes the closure of facilities, rescheduling of events, and new availability of medical facilities (for example, testing centres).

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Critic review rich results

A critic review is a snippet from a longer review article that a single editor has created, curated, or compiled for a publisher. Critic reviews appear in Search results with a snippet from the critic, the critic’s name and the publisher icon, helping your readers to easily find the reviews and navigate to your website to read the complete reviews.

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08

Dataset rich results

Datasets are easier to find when you provide supporting information such as their name, description, creator and distribution formats as structured data. Google’s approach to dataset discovery makes use of Schema.org and other metadata standards that can be added to pages that describe datasets. The purpose of this markup is to improve the discovery of datasets from fields such as life sciences, social sciences, machine learning, civic and government data, and more.

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09

Employer aggregate rating rich results

If your site publishes user-generated ratings about hiring organisations, you should add employer aggregate rating structured data to your site. Employer aggregate rating is an evaluation of a hiring organisation compiled from many users. Adding employer aggregate rating can provide job seekers with ratings about a hiring organisation to help them choose a job. It also offers prominent brand placement in the enriched job search experience on Google.

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10

Estimated salary rich results

Occupation structured data allows salary estimate providers to define salary ranges and region-based salary averages for job types, details about the occupation such as typical benefits, qualifications, and educational requirements. Occupation Aggregation By Employer structured data allows salary estimate providers to aggregate occupations by factors such as experience levels or hiring organisation. Estimated salaries can appear in the job experience on Google Search and as a salary estimate rich result for a given occupation.

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11

Event rich results

The event experience on Google makes it easier for people to discover and attend events through Google Search results and other Google products, like Google Maps. Your events can be eligible to be displayed in the event experience on Google, featuring your logo, description of the event, and more. People have a new way to interact with your event posting and click through to your site.

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12

Fact check rich results

If you have a web page that reviews a claim made by others, you can include Claim Review structured data on your web page. ClaimReview structured data can enable a summarized version of your fact check to display in Google Search results when your page appears in search results for that claim.

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13

FAQ rich results

A Frequently Asked Question (FAQ) page contains a list of questions and answers about a particular topic. Correctly marked up FAQ pages may be eligible to have a rich result on Search and an Action on the Google Assistant, which can help your site reach the right users.

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Home activities rich results

To help people discover activities that they can do from home, you can add structured data to your online event and video pages. When people search for activities to do at home, videos and online events appear in a rich result. People can click a video or class, and see more details, such as a description of the activity, how to register or watch now.

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15

How-to rich results

Use structured data to tell Google that your content is a how-to. A how-to walks users through a set of steps to complete a task and can feature video, images, and text. For example, “How to tie a tie” or “How to tile a kitchen backsplash”. If each step in your how-to has a sequence, it’s a good sign that structured data could benefit your content. How-to structured data is appropriate when the how-to is the main focus of the page.

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16

Image licence rich results

When you specify license information for the images on your website, the image can display with a Licensable badge on image thumbnails in Google Images. This tells people that license information is available for the image, and provides a link to the license in the Image Viewer, which offers more detail on how someone can use the image.

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17

Job posting rich results

You can improve the job-seeking experience by adding job posting structured data to your job posting web pages. Adding structured data makes your job postings eligible to appear in a special user experience in Google Search results.

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Job training rich-results

For job seekers and prospective students looking to acquire marketable skills for their next role, it’s often difficult to find programs, compare cost, and know which jobs are in demand. The goal of the job training experience on Google Search is to help people discover a new career path and acquire skills for their next job.

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19

Local business rich-results

When users search for businesses on Google Search or Google Maps, search results may display a prominent Knowledge Graph card with details about an organisation that matched the query. When users query for a type of business (for example, “best Sydney restaurants”), they may see a carousel of organisations related to the query. With Local Business structured data, you can tell Google about your business hours, different departments within a business, reviews for your business, and more. Local Business Rich Results also complement local SEO strategies.

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20

Logo rich results

Specify the image Google Search uses for your organisation’s logo in Search results and the Knowledge Graph. Google Search uses the markup in the use case example to recognise the image to use as the organisation’s logo. It ensures that, when possible, the image appears in search results about the company. Markup like this is a strong signal to Google Search algorithms to show this image in Knowledge Graph displays.

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21

Movie rich results

Mark up your movie lists with structured data so users can explore movies through Google Search. You can provide details about the movies, such as the title of the movie, the director of the movie, and an image of the movie. The movie carousel is only available on mobile devices.

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22

Product rich results

Add markup to your product pages so Google can provide detailed product information in rich Search results — including Google Images. Users can see price, availability, and review ratings right on Search results. Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google Search or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they’re looking for.

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23

Q&A rich results

Q&A pages are web pages that contain data in a question and answer format, which is one question followed by its answers. Properly marked-up pages are eligible to have a rich result displayed on the search results page. This rich treatment helps your site reach the right users on Search.

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24

Recipe rich results

Help users find your recipe content by telling Google about your recipe with structured data. When you provide information such as reviewer ratings, cooking and preparation times, and nutrition information, Google can better understand your recipe and present it to users in interesting ways. Recipes can appear in Google Search results and Google Images.

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25

Review snippet rich results

A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers. When Google finds valid reviews or rating markup, it may show a rich snippet that includes stars and other summary info from reviews or ratings. In addition to the text of the review, a rating is an evaluation described on a numeric scale (such as 1 to 5). Review snippets may appear in rich results or Google Knowledge Panels.

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27

Software app rich results

Mark up software application information in the body of a web page to better display your app details in Google Search results.

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Speakable rich results

The speakable schema.org property identifies sections within an article or webpage that are best suited for audio playback using text-to-speech (TTS). Adding markup allows search engines and other applications to identify content to read aloud on Google Assistant-enabled devices using TTS. Web pages with speakable structured data can use Google Assistant to distribute the content through new channels and reach a wider base of users.

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29

Subscription and paywalled content

Use schema.org JSON-LD to indicate paywalled content on your site with Creative Work properties. This structured data helps Google differentiate paywalled content from the practice of cloaking, which violates Google guidelines.

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30

Video rich results

Google Search is an entry point for people to discover and watch videos. You can provide information, such as the description, thumbnail URL, upload date, and duration, by marking up your video. Videos can appear in Google Search results, video search results, Google Images, and Google Discover.

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