SEO Dunedin

Outsmart your competition with strategic SEO in Dunedin

Gain a competitive advantage and drive organic search traffic growth with a complete Dunedin SEO services strategy for your business.

Dunedin SEO Agency

SEO is the most powerful source of traffic for your Dunedin website

In the continually changing world of search engine optimisation, there’s one goal that always remains consistent: traffic. The equation is simple – the higher your website ranks in search results, the more traffic you will receive. A site developed according to standards and strategies of a reputable Dunedin SEO agency is far better positioned than its competitors. Quick fixes may get short-term results, but it will harm your website (and your reputation) in the long term.

Working with a reputable SEO company means strictly following the guidelines of search engines and never placing a client in harm’s way. That’s why our Dunedin SEO experts follow an SEO Code of Ethics that clearly outlines our commitment to you and excludes questionable tactics for search terms that we will never use on your website. From our years of experience, we understand how SEO services are beneficial to business owners and that without an ethical SEO strategy, any website will fail.

More time to focus on your business

Let our SEO experts focus on search engine optimisation so you can focus on running your business.

Improved website and user experience

Get improvements for your website that keeps search engines happy and provides a more useful experience for users.

Increased search engine rankings

Improve your page rankings in Google Search. Get increased visibility for search terms that bring quality traffic to your website.

Freedom to choose your SEO provider

No lock-in contracts. Pause or cancel at any time

We understand that choosing an SEO provider is an important decision. We also believe you have the right to change your mind, so we don’t lock our clients into minimum term contracts. We’re confident our Dunedin SEO consultants will achieve great results for your website, but we give you the absolute freedom to cancel your SEO services at any time. For greater control over your cash flow, you also have the option to pause your SEO services and resume again at a later date.

100% Search Engine Optimisation

No mandatory pay-per-click spend

Our SEO services focus completely on search engine optimisation. Exercise caution with SEO agencies promoting pay-per-click (PPC) advertising as part of their SEO strategy. We can certainly help with PPC campaigns, but we strongly recommend leaving that until after your website has undergone thorough search engine optimisation. Why? Because PPC campaigns become cheaper the more relevant your page is for a search term and the higher you rank in organic search results.

Search Engine Optimisation in Dunedin

Our Dunedin SEO strategy is a complete SEO services toolkit

Search Engine Optimisation in Dunedin isn’t about clicks and traffic. It’s about real results from SEO that generate revenue for your business, without reliance on paid advertising like Google Ads. Our Dunedin SEO services use techniques based on real data — facts that guide our decisions and maximise outcomes. The highest value from SEO in Dunedin occurs when your entire digital strategy is aligned and works cohesively to provide relevant content and consistent messaging about your unique business and brand.

SEO Agency

Initial SEO review

Understand where your business is now and begin to identify critical SEO success factors.

Keyword research

Perform keyword research to identify opportunities for your business to gain quality traffic.

Competitor analysis

Identify your most significant competitors and understand the challenges to overcome.

Data and analytics

Implement Google Analytics, Google Search Console, Google Tag Manager and SEO tools.

Track keyword performance

Understand how you rank in search today and track your performance into the future.

Keyword Position Tracking

Find and fix website issues

Ensure your website is free of issues and errors that can hold back SEO performance.

Technical Website Audit

Create a great website experience

Resolve website shortcomings for a more useful experience that prevents user frustration.

User Experience Audit

Claim local business listings

Be seen in trusted directories that give an SEO advantage in location-based searches.

Local SEO Listing Management

Optimise for local search

Location-based keywords, tags and hashtags, Google My Business, NAP and online reviews.

Local SEO

Speed up your website

Nobody likes a slow website. Neither do search engines. Page speed is a critical factor for SEO.

Site Speed Optimisation

Publish great content

Content creation is key to SEO success. Keywords, tone of voice, readability and originality.

Content Optimisation

Optimise social media share links

Control custom images and text on page links shared by users on their social media.

Open Graph Implementation

Grab attention in search results

Make your business stand out by implementing structured data to produce richer search results.

Rich Results Implementation

Optimise social profiles

Social media is an extension of your brand. Ensure accuracy, completeness and consistency.

Social Media Audit

Encourage quality inbound links

Outreach to source quality backlinks from authoritative domains in your niche.

Link Building

Manage low reputation links

Check for toxic backlinks from low reputation websites and disavow them to search engines.

Backlink Audit

SEO Review

Understanding where your business fits in the Dunedin SEO landscape

Our Dunedin SEO consultants start by looking at where your business is today, who your most significant competitors are and finding opportunities to outsmart their SEO strategies. As a digital marketing agency, our in-house Dunedin SEO services provide a holistic solution where every component complements each other in a way that drives your business forward.

Initial SEO review

Every SEO campaign starts with an initial review of your website. We take a broad view of where you are now and begin to identify gaps in your existing website content and architecture.

Keyword research

We use keyword research tools to identify search terms that are most important for your business. We consider traffic volumes and competitiveness to find keyword opportunities for your products or services.

Competitor analysis

To improve your ranking in search results, you need to get past your competitors. We look at where your business fits in the competitive SEO landscape and what needs doing to get you where you need to be.

Data and Analytics

Turn SEO insights into action

The best Dunedin SEO services are based on extensive research and real data. The key to success is understanding your competition, identifying your most lucrative keywords and how to use data to outperform your competition. Our Dunedin SEO consultants work with the best research and analytics tools to provide meaningful insights and create an SEO strategy that is unique to your business.

Google Analytics

Google Analytics is essential for any SEO campaign to collect data from your website and measure your traffic. If you're not already using Google Analytics, our SEO experts will set it up and configure it for you.

Google Search Console

Google Search Console lets us monitor and resolve server errors, site load issues, and security issues. We also use it to ensure any site maintenance or adjustments happen smoothly for search performance.

Google Tag Manager

Google Tag Manager allows us to add useful scripts without slowing down your website. These typically include tracking codes for social platforms to gain insights about your website visitors and their behaviours.

Advanced SEO tools

We use a collection of advanced industry-leading SEO tools to analyse every aspect of your website performance. They provide deep insights to help our SEO experts formulate the best strategies for your business.

Every second, Google handles


search requests

That’s the average number of searches on Google, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.

Is your business being found? Google has 90.46% of the search engine market share worldwide. Using a reputable SEO company that adheres to Google’s webmaster guidelines means your business will get legitimate SEO strategies that won’t harm your website.

Our Dunedin SEO agency follows an SEO Code of Ethics that clearly outlines our commitment to ethical SEO.

Keyword Position Tracking

Track keyword performance

We research keywords relevant to your business based on current Dunedin SEO keyword trends and longtail keyword opportunities. We set up independent keyword position tracking that reveals how well you genuinely rank in Dunedin search results. Our keyword rank checker eliminates variable results that you see in Google Search due to location, personalisation and algorithm variations. Keyword position tracking gives you a baseline to verify the success of SEO initiatives and provides ongoing reporting for you to monitor progress.

Track any keywords

Monitor search result positions for your keywords to help pinpoint strengths and weaknesses.

Monitor keyword trends

Track keyword performance over time by visibility, estimated traffic and average position.

Identify rich results

See which keywords trigger a Featured Snippet or Rich Result and where you rank in search.

Competitor monitoring

Discover how your most significant competitors rank for keywords you are targeting.

Technical Website Audit

Find and fix website issues

Unless your website is technically correct and free from errors, your search engine optimisation efforts can’t reach their potential. We implement a comprehensive professional website audit of over 130 SEO and technical checks to monitor your website for any problems. We can either provide advice on how to correct issues or take complete control and complete the work on your behalf. Either way, our technical SEO expertise and understanding of every item will free your website of problems.

Find and fix errors

Find technical problems with your web pages and missing or misconfigured components.

Speed up your website

Identify obstacles on your website that prevent optimal performance and speed.

Boost your SEO

Quickly find problems that have a direct impact on your website SEO performance.

Make happy customers

Find issues that interfere with the user experience and lead to customer frustration.

  • Hreflang conflicts within page source code
  • Pages returning 5XX status code
  • Pages don't have title tags
  • Issues with duplicate title tags
  • Pages with duplicate content issues
  • Broken internal links
  • Pages couldn't be crawled
  • Pages couldn't be crawled (DNS resolution issues)
  • Pages couldn't be crawled (incorrect URL formats)
  • Broken internal images
  • Pages with duplicate meta descriptions
  • Format errors in robots.txt file
  • Format errors in sitemap.xml files
  • Incorrect pages found in sitemap.xml
  • Pages with a WWW resolve issue
  • Pages with no viewport tag
  • Size of HTML on a page is too large
  • AMP pages with no canonical tag
  • Issues with hreflang values
  • Pages returning 4XX status code
  • Issues with incorrect hreflang links
  • Non-secure pages
  • Issues with expiring or expired certificate
  • Issues with old security protocol
  • Issues with incorrect certificate name
  • Issues with mixed content
  • No redirect or canonical to HTTPS homepage from HTTP
  • Redirect chains and loops
  • Pages with a broken canonical link
  • Pages with multiple canonical URLs
  • Pages with a meta refresh tag
  • Issues with broken internal JavaScript and CSS files
  • Subdomains don’t support secure encryption algorithms
  • Sitemap.xml files are too large
  • Links couldn't be crawled (incorrect URL formats)
  • Pages with slow load speed
  • Pages with duplicate title tags
  • Pages with too much text within the title tags
  • Pages without enough text within the title tags
  • Pages with low text-HTML ratio
  • Pages without meta descriptions
  • Pages with duplicate H1 and title tags
  • Pages without an h1 heading
  • Pages with an underscore in the URL

  • Sitemap.xml not indicated in robots.txt
  • Pages with a low word count
  • Pages with temporary redirects
  • Images without alt attributes
  • Broken external images
  • Pages with too many parameters in their URLs
  • Pages with no hreflang and lang attributes
  • Pages without character encoding declared
  • Pages without doctype declared
  • Pages using Flash
  • Pages containing frames
  • Broken external links
  • Internal links containing nofollow attribute
  • Pages with too many on-page links
  • Sitemap.xml not found
  • Subdomains don't support SNI
  • Homepage does not use HTTPS encryption
  • HTTP URLs in sitemap.xml for HTTPS site
  • Links on HTTPS pages leading to HTTP page
  • Uncompressed pages
  • Issues with blocked internal resources in robots.txt
  • Issues with uncompressed JavaScript and CSS files
  • Issues with uncached JavaScript and CSS files
  • Pages have a JavaScript and CSS total size that is too large
  • Pages use too many JavaScript and CSS files
  • Issues with unminified JavaScript and CSS files
  • Pages that need more than 3 clicks to be reached
  • Outgoing external links containing no follow attributes
  • Subdomains don't support HSTS
  • URLs longer than 200 characters
  • Pages with more than one H1 tag
  • Robots.txt not found
  • Pages with hreflang language mismatch issues
  • Pages that were blocked from crawling
  • Orphaned pages (in sitemap)
  • Pages blocked by X-Robots-Tag: noindex HTTP header
  • Issues with blocked external resources in robots.txt
  • Issues with broken external JavaScript and CSS files
  • URLs with a permanent redirect
  • Links with no anchor text
  • Links with non-descriptive anchor text
  • Pages with only one incoming internal link
  • Resources are formatted as page link

User Experience Audit

Create a great website experience

Getting people to your website is pointless if they are frustrated by its shortcomings. User experience issues are a significant factor for people abandoning a website – and never coming back. The longer visitors stay on your site, the more engaged they’ll be, and the higher the chance for them to convert. Our Dunedin SEO agency completes a comprehensive user experience (UX) audit of your website to identify inconsistencies and suggest improvements.

Over 240 user experience checks

  • Home page useability
  • Task orientation
  • Navigation and IA

  • Forms and data entry
  • Trust and credibility
  • Writing and content quality

  • Page layout and visual design
  • Search usability
  • Help, feedback and error

Local SEO Listing Management

Claim local business listings

Keeping your business listings consistent and correct across the Internet is the basis of local SEO. Putting information on your website isn’t enough because Google uses multiple directories to cross-check and validate the name, address, phone (NAP), and other business data. Our Dunedin SEO agency provides local SEO listing management to publish your business data in search engines, directories, maps and social networks. It boosts your local marketing and keeps your business listings consistent and correct across the Internet.

Real-time updates

We manage vital information for your business across the most important directory services.

  • Business name
  • Business categories
  • Phone number
  • Street address
  • Map marker
  • Service area

  • Business logo
  • Photos
  • YouTube Video
  • Twitter handle
  • Instagram handle
  • Featured message

  • Landing page URL
  • Website URL
  • Business description
  • Payment methods
  • Business hours

Local SEO

Optimise for Dunedin local search

Local SEO is a search engine optimisation strategy that helps your business be more visible in Dunedin local search results on Google. Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search. It happens even when the searcher doesn’t include a city name or “near me” in their search.

Any business that has a physical location or serves a geographic area can benefit from Dunedin local SEO. We concentrate on signals that will optimise your site’s digital footprint. This way, your business shows up higher on the results page, which can lead to more potential customers finding your business.

Local search ranking signals

We focus on optimising content based on the most prominent local search ranking signals.

  • Google My Business
  • Business categories
  • Photos
  • Bing Places for Business
  • Online directories
  • Review site listings
  • Positive reviews

  • Reviews with location
  • Responded reviews
  • Unresponded reviews
  • Search result CTR
  • Localised content
  • Keyword + location
  • Title + meta description

  • Inbound links
  • Inbound link diversity
  • Local inbound links
  • Inbound keyword + local
  • Search proximity
  • Domain authority

Site Speed Optimisation

Speed up your website

Nobody likes a slow website. Neither do search engines. Page speed is a significant SEO ranking factor in Google Search, so slow performing websites are not only frustrating for users, but they also don’t rank well. We perform an intensive review of your website setup to see where improvements can boost SEO. Depending on your current website configuration, the performance improvements from website speed optimisation could be significant.

Improve your page speed

We take a comprehensive look at everything that can help speed up your website to get you better results in search rankings.

  • Website Hosting
  • DNS
  • Caching
  • Font Hosting
  • CDN
  • Image Compression

  • Lazy Loading
  • CSS Minification
  • JavaScript Minification
  • Browser Caching
  • HTTP/2
  • Preloading

  • Database Bloat
  • CSS Combining
  • JavaScript Combining
  • Redundant Scripts
  • Deferred JavaScript
  • Render-blocking CSS

Content Optimisation

Publish great content

You may have heard the saying “content is king”. It is very valid for websites, but the biggest mistake that people make is to focus on only SEO or only content optimisation. It’s important to understand that SEO makes demands for things your website needs, while content marketing fulfils those demands. SEO initiatives will not be entirely successful without content marketing, and content marketing faces the same fate without SEO. We consider content marketing as part of our SEO initiatives to confirm it is made available as a useful commodity. We also work to optimise content for relevant keywords, keyword synonyms, appropriate tone of voice, readability and originality.

Open Graph Implementation

Optimise share links on social media

Open Graph meta tags are snippets of code that control how URLs show when shared on social media. It enables any web page to display much richer information on social platforms, like Facebook, Twitter, LinkedIn and Pinterest. Our Dunedin SEO agency implements Open Graph so that pages shared by users to social media will include images and custom text that make every post stand out.

Control the look of social shares

Include custom images and text to help your business stand out from the crowd.

Increase visibility and click-through

Improve the performance of links on social media sites for brand awareness and website visits.

Supported by major social platforms

Open Graph is recognised by Facebook, Twitter, LinkedIn, Pinterest and more.

Twitter Card support

We implement Twitter Card meta tags for extended support on the Twitter platform.

Rich Results Implementation

Grab attention in Dunedin search results

Rich results are an enhanced result in Google search with extra visual or interactive features. Formerly known as a “rich card” or “rich snippet”, rich results are eye-catching and draw the user’s attention. Rich results can lead to a higher click-through-rate (CTR) by displaying carousels, images and other non-textual elements. Our Dunedin SEO agency can implement markup on your website to support all types of rich results.

Rich results

We implement all structured data types and specialise in those supported by Google Search for display as rich results.

Social Media Audit

Optimise social profiles

We review what’s working, what’s failing and where improvements are possible across your social media channels.

Link Building

Encourage quality inbound links

We create a list of link building opportunities for your domain based on target keywords and competitors. We then conduct outreach campaigns to help acquire backlinks to your site.

Backlink Audit

Manage low reputation backlinks

Backlinks from low reputation websites can be harmful to your SEO. Our Dunedin SEO experts monitor your domain’s backlink profile to help you avoid Google penalties related to dangerous backlinks. We audit all of your links, analyse toxic signals associated with suspicious links, send emails to website owners, and ultimately create a disavow file to send to Google. This means that we can instruct Google to ignore toxic links to your site that might otherwise affect your search rankings.

Backlink scoring

We score every backlink based on 45+ toxicity markers and reports from users on the Internet.


You receive a full report of your backlink profile and links identified as suspicious.

Backlink analysis

We manually review every website to confirm whether each potentially toxic link is harmful.

Contact and disavow

We contact toxic link owners to request removal, or we submit a disavow request to Google.

Frequently Asked SEO Questions

SEO is an acronym that stands for search engine optimisation. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO helps your website gain more awareness by ranking higher in search engine results because search is one of the main ways that people discover content online. Ranking higher in search engines can lead to an increase in traffic to a website, but SEO is not just about search engines. Acceptable SEO practices also improve the user experience and usability of a website because many of the metrics used to determine search engine rank derive from indicators that reflect excellent website design practices and user trust.

Organic traffic visits are those that your website receives naturally through search results, excluding paid advertisements that often occupy the first few places. Websites that rank higher in search engine results can receive more traffic. On average, the top 3 search results get 75.1% of all clicks. The quantity and quality of organic traffic to your website can be improved through search engine optimisation.

The cost of SEO services depends on many factors, but most significantly, the current state of your website and how much work needs to be done. As a guide, most SEO projects on a monthly retainer cost between $1,500-$3,000 per month for a complete SEO services strategy. This figure can be lower where work has already been completed or is unnecessary, but we’ll always check every aspect of your website to make sure. If you’re wanting a specific SEO project completed, then an hourly rate for an SEO consultant will be more appropriate.

SEO is a continuous process that requires consistent effort and attention to see sustainable results. Many factors determine how long SEO will take, but as a general guide, you should allow six months to make a significant difference in your search results. In many cases, depending on the current state and age of your website, you’re very likely to see positive improvements in as little as two weeks after the first changes are made to your website.

Unlike many SEO agencies, we don’t lock our clients into minimum term contracts. We’re confident our Dunedin SEO consultants will achieve great results for your website, but we give you the absolute freedom to cancel your SEO services at any time.

Crawling and indexing are two distinct things and are often misunderstood. Crawling is when a search engine looks at all of the content and code on your web page and analyses it. Crawling is an automated process that is performed by a “bot” – a software program on the Internet that performs repetitive tasks. Googlebot is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine. Indexing means that the content of the page has been crawled and included in a searchable index that makes the page eligible to show up in search results.

PPC is an acronym that stands for “pay-per-click” and is an Internet marketing strategy in which advertisers pay a fee each time a user clicks one of their ads. PPC is a form of paid traffic and is a way of buying visits to your website rather than earning them organically.

A PPC ad solution doesn’t have the same results as SEO, and won’t improve your organic search rankings. However, PPC can help businesses of every size grab attention from people online. Generally, we recommend investing in search engine optimisation as an initial priority over PPC because PPC becomes cheaper the more relevant your page becomes for search terms. It also happens to be how you improve your rankings in search and increase organic traffic. If your website is SEO optimised, then PPC can be a great way to obtain additional traffic, even if you already rank well in search results.

Exercise caution with Dunedin SEO agencies promoting pay-per-click (PPC) advertising as part of their SEO strategy. Some SEO providers may require a mandatory spend on PPC advertising or promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real-time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice.

SEO consultants that promote the Google Partner or Google Premier Partner badges are awarded these based on the volume of client funds they invest into PPC and not based on their knowledge or competency in providing Dunedin SEO services.

No one can guarantee a #1 ranking on Google. This is because search engines regularly update their algorithms and are constantly evolving. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. None of this is true.

It’s impossible to predict rankings within a specific time frame. However, while your Dunedin SEO agency shouldn’t offer SEO ranking guarantees, they should be able to guarantee that if you follow their advice and ongoing strategy, your organic search traffic will rise and you will see results.

On-site SEO is the process of optimising everything on your website, which includes things like title tags, URL optimisation, ALT tags, and schema implementation. Off-site SEO deals with other essential SEO strategies outside your website, such as link building, backlink management, authority development, influencer outreach, review management and improving your presence on social media. On-site SEO and off-site SEO are both equally crucial for improving your search engine rankings, but an SEO provider will mostly work on the on-page elements of your website before improving off-site SEO. A complete Dunedin SEO services strategy should always address both on-site and off-site SEO.

Great original content is undoubtedly essential, but it’s not the only thing that can help your website rank well and retain its position in search results. Factors like having a technically correct website, good backlinks (and eliminating bad backlinks) and social credibility are also important. Google ranks web pages using over 200 ranking factors, so an effective SEO strategy needs to cover many different areas to achieve optimum results.

A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links”, and they are essential for SEO. A backlink essentially represents a “vote of confidence” from one website to another, and therefore a search engine can infer that your content is worthwhile. Backlinks are one of many metrics used by Google to determine where your website ranks in search results.

Earning backlinks is an integral part of off-site SEO, and the process of obtaining these links is known as link building. It’s important to understand that some backlinks are more valuable than others. Followed backlinks from trustworthy, popular, high authority websites are the most desirable type of backlinks to earn. In contrast, links from low-authority (and potentially spammy) websites are low value, or potentially even harmful.

A followed link is the default type, and it passes equity to the linked website. A nofollow link is where the site owner instructs specifically not to pass link equity, often achieved by adding additional attributes to the hyperlink itself. You’ll find nofollow links in use in many different situations, but one of the most common places is on social media platforms. For example, Facebook wouldn’t want to pass link equity to a website just because someone included a link in a comment on their personal Facebook page- doing so would be a “vote of confidence” in that website by Facebook. Typically, links in social posts and guest comments on websites get marked as nofollow. Whether a link is followed or not is certainly relevant, but it doesn’t discount the value of nofollow links. Even just being mentioned on a high-quality website can boost your brand.

There are numerous types of backlinks that are considered undesirable and can result in a penalty from Google. Having your Dunedin SEO agency conduct a backlink audit and disavowing potentially toxic links is the most effective way of maintaining a healthy backlink profile.

Analysing the reputation of a website can help you determine if a backlink will be good or bad – often it’s just plain obvious that a website isn’t trustworthy. If a popular website links to one of your pages, then it’s reasonably safe to assume that’s going to be good for your SEO. Unless it’s a trusted listing service, the website linking to yours should ideally relate in some way to your website or or the industry you operate in.

There’s a number of backlinks that are bad for SEO which include:

  • press release links
  • discussion forum links
  • links from foreign guestbooks
  • many random nofollow links
  • private blog networks
  • social bookmark links
  • low-quality directory submissions
  • links in blog comments
  • links from cheap link services
  • links built by automatic link building programs

These types of links can easily be earned or manipulated by a site owner, so too many of them could get your website penalised by Google.

The best way to maintain a healthy backlink profile is to conduct a backlink audit to identify potentially toxic backlinks and disavow them to Google. Suppose it turns out that backlinks are not the cause. In that case, a technical SEO site audit is the next logical step to uncover potential crawl issues, technical issues or other problems affecting your website.

Your website can be penalised for backlinks coming from low-reputation websites or sources that can be easily manipulated to generate backlinks that are not legitimate. Your Dunedin SEO provider should include backlink monitoring as part of their SEO services to disavow toxic backlinks and ensure your website doesn’t fall victim to a Google penalty.

SEO is important for every website. With an ever-increasing number of websites offering goods online, it’s more important than ever to make sure your website is optimised for Dunedin SEO so you can be found in search results.

Domain Authority (DA) is a metric developed by Moz that predicts how well a site will rank. It’s an industry standard that is commonly used when talking about SEO and ranking in search results. DA is expressed on a scale from 0 to 100. The closer you are to 100, the more traffic you’ll receive and the better ranking you’ll have in search results. DA is something that takes a while to earn, because it’s based on receiving high quality backlinks from trustworthy sites, people for traffic and social shares. So, how do you get more of those? You need to create great content for your website that people will love – backlinks will follow naturally.

Local SEO is process of optimising your online presence to attract more business from relevant searches conducted locally in Dunedin or nearby. Google uses a different algorithm for local search queries, such as “restaurants in Dunedin” or “supermarkets near me”. Aside from factors that Google normally considers, local SEO also includes additional metrics such as local citations in trusted directory services and the quality and quantity of online reviews. Creating and optimising a Google My Business account is critical for local SEO performance in Dunedin and your SEO provider should ensure this is set up and optimised as part of your SEO services.

It’s often said that SEO is both an art and a science. It requires a lot of research, an understanding of how search algorithms are likely to respond to changes and careful ongoing observation. You might be able to handle the basics of SEO on your own, but to get serious results you’ll certainly spend a lot of time on the process. There’s also a risk that misguided advice or outdated information can send you down a path to declining rankings. Using an SEO professional is a far better option that will save you time and money while getting positive results for your website.


We offer SEO services to businesses in and around these great locations

Our SEO agency only provides search engine optimisation services to businesses operating in Australia and New Zealand. Each share a culture that is unique to this part of the world and our SEO consultants are expert in communication relevant to the Australasian audience.