Rich Results Implementation

Grab attention in search results

Make your business stand out by implementing structured data to produce more vibrant search results. Rich Results Implementation is part of our expert suite of search engine optimisation services that improve your SEO.

Rich Results Implementation

Be seen in search with eye-catching results

Rich results are an enhanced result in Google Search with extra visual or interactive features. Formerly known as a “rich card” or “rich snippet”, rich results are eye-catching and draw the user’s attention. Rich results can lead to a higher click-through-rate (CTR) by displaying carousels, images and other non-textual elements.

Rich results

We implement all structured data types and specialise in those supported by Google for display as rich results in search.

Google Article Rich Results


Adding structured data to your news, blog, and sports article page can enhance your appearance in Google Search results. Enhanced features can include placement in the Top stories carousel, host carousel, Visual stories, and rich result features such as headline text and larger-than-thumbnail images.

Contact us about article rich results

Rich Results Article

Google Book Rich Results


Book actions make Google Search an entry point to discover books and authors. This enables Search users to quickly buy or borrow the books that they find directly from Search results.

Contact us about book rich results

To ensure robust coverage and better serve Search users, this feature is currently limited to book providers with a wide selection of available books. Participation is subject to approval from Google. Contact us for more information.

Rich Results Book

Google Breadcrumb Rich Results


A breadcrumb trail on a page indicates the page’s position in the site hierarchy, and it may help users understand and explore a site effectively. A user can navigate up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail.

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Rich Results Breadcrumb

Google Course Rich Results


Mark up your course lists with structured data so prospective students find you through Google Search. You can provide details including the course name, who’s offering it, and a short description. Course structured data is also eligible for inclusion in carousel rich results.

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Rich Results Course

Google Event Rich Results


The event experience on Google makes it easier for people to discover and attend events through Google Search results and other Google products, like Google Maps. This feature brings many benefits:

  • More interactive results: Your events can be eligible to be displayed in the event experience on Google, featuring your logo, description of the event, and more.
  • Increased chances of discovery and conversion: People have a new way to interact with your event posting and click through to your site.

Contact us about event rich results

Rich Results Event

Google FAQ Rich Results


A Frequently Asked Question (FAQ) page contains a list of questions and answers about a particular topic. Correctly marked up FAQ pages may be eligible to have a rich result on Search and an Action on the Google Assistant, which can help your site reach the right users.

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Rich Results FAQ

Google How-to Rich Results


Use structured data to tell Google that your content is a how-to. A how-to walks users through a set of steps to complete a task and can feature video, images, and text. For example, “How to tie a tie” or “How to tile a kitchen backsplash”. If each step in your how-to has a sequence, it’s a good sign that structured data could benefit your content. How-to structured data is appropriate when the how-to is the main focus of the page.

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Rich Results How-to

Google Local Business Rich Results

Local Business

When users search for businesses on Google Search or Google Maps, search results may display a prominent Knowledge Graph card with details about an organisation that matched the query. When users query for a type of business (for example, “best Sydney restaurants”), they may see a carousel of organisations related to the query. With Local Business structured data, you can tell Google about your business hours, different departments within a business, reviews for your business, and more. Local Business Rich Results also complement local SEO strategies.

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Rich Results Local Business

Google Logo Rich Results


Specify the image Google Search uses for your organisation’s logo in Search results and the Knowledge Graph. Google Search uses the markup in the use case example to recognise the image to use as the organisation’s logo. It ensures that, when possible, the image appears in search results about the company. Markup like this is a strong signal to Google Search algorithms to show this image in Knowledge Graph displays.

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Rich Results Logo

Google Movie Rich Results


Mark up your movie lists with structured data so users can explore movies through Google Search. You can provide details about the movies, such as the title of the movie, director of the movie, and an image of the movie. The movie carousel is only available on mobile devices.

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Rich Results Movie Carousel

Google Product Rich Results


Add markup to your product pages so Google can provide detailed product information in rich Search results — including Google Images. Users can see price, availability, and review ratings right on Search results.

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google Search or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they’re looking for.

Contact us about product rich results

Google Q&A Rich Results


Q&A pages are web pages that contain data in a question and answer format, which is one question followed by its answers. Properly marked up pages are eligible to have a rich result displayed on the search results page. This rich treatment helps your site reach the right users on Search.

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Rich Results Q&A

Google Recipe Rich Results


Help users find your recipe content by telling Google about your recipe with structured data. When you provide information such as reviewer ratings, cooking and preparation times, and nutrition information, Google can better understand your recipe and present it to users in interesting ways. Recipes can appear in Google Search results and Google Images.

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Rich Results Recipe

Google Review Snippet Rich Results

Review Snippet

A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers. When Google finds valid reviews or ratings markup, it may show a rich snippet that includes stars and other summary info from reviews or ratings. In addition to the text of the review, a rating is an evaluation described on a numeric scale (such as 1 to 5). Review snippets may appear in rich results or Google Knowledge Panels. Ratings can be supplied for the following content types (and subtypes):

Rich Result Review Snippet

Google Software App Rich Results

Software app

Mark up software application information in the body of a web page to better display your app details in Google Search results.

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Rich Results Software App

Google Video Rich Results


Google Search is an entry point for people to discover and watch videos. While Google tries to automatically understand details about your video, you can explicitly provide information, such as the description, thumbnail URL, upload date, and duration, by marking up your video. Videos can appear in Google Search results, video search results, Google Images, and Google Discover.

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Rich Results Video

Search Engine Optimisation

Our SEO strategy is a complete SEO services toolkit

Search Engine Optimisation isn’t about clicks and traffic. It’s about real results from SEO that generate revenue for your business, without reliance on paid advertising like Google Ads. Our SEO services use techniques based on real data — facts that guide our decisions and maximise outcomes. The highest value from SEO occurs when your entire digital strategy is aligned and works cohesively to provide relevant content and consistent messaging about your unique business and brand.

SEO Agency

Initial SEO review

Understand where your business is now and begin to identify critical SEO success factors.

Keyword research

Perform keyword research to identify opportunities for your business to gain quality traffic.

Competitor analysis

Identify your most significant competitors and understand the challenges to overcome.

Data and analytics

Implement Google Analytics, Google Search Console, Google Tag Manager and SEO tools.

Track keyword performance

Understand how you rank in search today and track your performance into the future.

Keyword Position Tracking

Find and fix website issues

Ensure your website is free of issues and errors that can hold back SEO performance.

Technical Website Audit

Create a great website experience

Resolve website shortcomings for a more useful experience that prevents user frustration.

User Experience Audit

Claim local business listings

Be seen in trusted directories that give an SEO advantage in location-based searches.

Local SEO Listing Management

Optimise for local search

Location-based keywords, tags and hashtags, Google My Business, NAP and online reviews.

Local SEO

Speed up your website

Nobody likes a slow website. Neither do search engines. Page speed is a critical factor for SEO.

Site Speed Optimisation

Publish great content

Content creation is key to SEO success. Keywords, tone of voice, readability and originality.

Content Optimisation

Optimise social media share links

Control custom images and text on page links shared by users on their social media.

Open Graph Implementation

Grab attention in search results

Make your business stand out by implementing structured data to produce richer search results.

Rich Results Implementation

Optimise social profiles

Social media is an extension of your brand. Ensure accuracy, completeness and consistency.

Social Media Audit

Encourage quality inbound links

Outreach to source quality backlinks from authoritative domains in your niche.

Link Building

Manage low reputation links

Check for toxic backlinks from low reputation websites and disavow them to search engines.

Backlink Audit