Open Graph Implementation

Optimise social media posts for maximum visibility

Open Graph meta tags are snippets of code that control how URLs display when shared on social media. It enables any web page to show richer information on social platforms, like Facebook, Twitter, LinkedIn and Pinterest. Open Graph is part of our expert suite of search engine optimisation services that improve your SEO.

Open Graph Protocol

Control how users see your business on social media

By implementing the Open Graph protocol on your website, any pages shared by users to social media can include custom images and text to help the post stand out in feeds.

Move the slider over the image to see an example shared URL on Facebook before and after Open Graph HTML implementation. Different Open Graph types give you a level of control for defining elements independently of your web page.

  • URL
  • Page Type
  • Title
  • Description
  • Image
  • Image Alt Text
Open Graph Before Open Graph After

Compatibility

Supported by major social platforms

Although first implemented by Facebook in April 2010, Open Graph is also recognised and supported by other major social platforms including Twitter, LinkedIn and Pinterest.

Shot of a young relaxing on the floor and using a smartphone at home
iPad and iPhone Social Icons

Social Media Marketing

Benefits of implementing Open Graph

Social media sites are a significant driver of much of the web’s traffic, and Open Graph tags can have a considerable effect on conversions and click-through rates. Adding Open Graph won’t directly impact your on-page SEO, but it will dramatically influence the performance of links on social media sites. Have you ever shared a link and an image doesn’t appear in the post, or a different image appeared than expected? Open Graph solves these issues.

Twitter

Twitter Card Support

Twitter has a proprietary equivalent of Open Graph called Twitter Cards. Although Twitter will use Open Graph by default if Twitter Card metadata is not present, we implement Twitter Card meta tags in addition to Open Graph as standard practice.

Implementing Twitter Card metadata gives more flexibility and choice with the way that shared URLs display on the Twitter social platform.

iPhone Twitter Icon

Search Engine Optimisation

Our SEO strategy is a complete SEO services toolkit

Search Engine Optimisation isn’t about clicks and traffic. It’s about real results from SEO that generate revenue for your business, without reliance on paid advertising like Google Ads. Our SEO services use techniques based on real data — facts that guide our decisions and maximise outcomes. The highest value from SEO occurs when your entire digital strategy is aligned and works cohesively to provide relevant content and consistent messaging about your unique business and brand.

SEO Agency

Initial SEO review

Understand where your business is now and begin to identify critical SEO success factors.

Keyword research

Perform keyword research to identify opportunities for your business to gain quality traffic.

Competitor analysis

Identify your most significant competitors and understand the challenges to overcome.

Data and analytics

Implement Google Analytics, Google Search Console, Google Tag Manager and SEO tools.

Track keyword performance

Understand how you rank in search today and track your performance into the future.

Keyword Position Tracking

Find and fix website issues

Ensure your website is free of issues and errors that can hold back SEO performance.

Technical Website Audit

Create a great website experience

Resolve website shortcomings for a more useful experience that prevents user frustration.

User Experience Audit

Claim local business listings

Be seen in trusted directories that give an SEO advantage in location-based searches.

Local SEO Listing Management

Optimise for local search

Location-based keywords, tags and hashtags, Google My Business, NAP and online reviews.

Local SEO

Speed up your website

Nobody likes a slow website. Neither do search engines. Page speed is a critical factor for SEO.

Site Speed Optimisation

Publish great content

Content creation is key to SEO success. Keywords, tone of voice, readability and originality.

Content Optimisation

Optimise social media share links

Control custom images and text on page links shared by users on their social media.

Open Graph Implementation

Grab attention in search results

Make your business stand out by implementing structured data to produce richer search results.

Rich Results Implementation

Optimise social profiles

Social media is an extension of your brand. Ensure accuracy, completeness and consistency.

Social Media Audit

Encourage quality inbound links

Outreach to source quality backlinks from authoritative domains in your niche.

Link Building

Manage low reputation links

Check for toxic backlinks from low reputation websites and disavow them to search engines.

Backlink Audit