Local SEO

Make sure your business is found in local search results

Local SEO is a search engine optimisation strategy that helps your business be more visible in local search results on Google. Local SEO is part of our suite of expert search engine optimisation services that get SEO results.

Local search ranking signals

Get your business seen in local search

Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search. It happens even when the searcher doesn’t include a city name or “near me” in their search.

Any business that has a physical location or serves a geographic area can benefit from local SEO. We concentrate on signals that will optimise your site’s digital footprint. This way, your business shows up higher on the results page, which can lead to more potential customers finding your business.

Local search ranking signals

We focus on optimising content based on the most prominent local search ranking signals.

  • Google My Business
  • Business categories
  • Photos
  • Bing Places for Business
  • Online directories
  • Review site listings
  • Positive reviews
  • Reviews with location
  • Responded reviews
  • Unresponded reviews
  • Search result CTR
  • Localised content
  • Keyword + location
  • Title + meta description
  • Inbound links
  • Inbound link diversity
  • Local inbound links
  • Inbound keyword + local
  • Search proximity
  • Domain authority

User search behaviour

Why is local SEO important?

If you’re wondering why local SEO is so important, we think the numbers speak for themselves. The rapid growth in searches with local intent and use of voice-enabled search means that local SEO needs to be a prominent search engine optimisation strategy for every business.

80%

of local searches convert

55%

of consumers use voice search to find a local business

28%

of local searches result in a purchase

97%

of consumers check a company's online presence before deciding to visit them

46%

of Google searches are for local businesses

75%

of voice-enabled speaker owners use voice search each week to discover a local company

91%

of consumers aged 18-34 trust businesses with positive reviews

86%

of people rely on the Internet to find a local business

56%

of local retailers have not claimed their Google My Business listing

50%

of users visit a store within a day of local search

97%

of search engine users search online to find a local business

29%

of people search for local businesses at least once a week

500%

increase in "near me" searches in recent years

76%

of people who search on smartphones visit a business within a day

33%

of people conduct a search on their smartphone before visiting a store

30%

of Google mobile searches are related to location

After looking at all the local SEO statistics, you can see just how important it is to have an effective local SEO strategy in place for your business. By creating a unique local SEO strategy, you’ll help your business drive more local customers to your organisation.

Google My Business

Drive customer engagement on Google

Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps. Not only does it make your business easier to find, but, with online directories such as Google My Business, you can reach potential customers that may otherwise not see you in traditional search results.

Google has reported that a staggering 46% of all searches have local intent. Yet, despite knowing this information, so many businesses fail to take advantage of the free-to-use Google My Business platform.

Just like your website, Google My Business needs careful optimisation for local SEO. We make sure every aspect of your profile promotes optimised content that gets you seen in search results. We also recommend Local SEO Listing Management to make sure your business information on Google My Business and other directories is always up to date.

46%


of all searches have local intent

Stand out on Google with a free Business Profile

More than just a local listing, your free Business Profile lets you manage how your business appears on Google Search and Maps.

Build customer trust by responding to reviews

According to consumers, businesses that respond to reviews are 1.7x more trustworthy than businesses who don't.

Keep customers up-to-date

Do you have new product photos, hours or menu items? Customers are looking for more than just a local listing. Your Business Profile on Google lets you feature the best of your business.

Connect and get results

Customers can book services right from your profile. Share an offer directly to your followers to show how much you appreciate their loyalty and keep them coming back.


10 benefits of having an optimised Google My Business listing

  • Appear in Google Maps
  • Appear in the local 3-pack
  • Earn trust from customers
  • Star ratings for credibility
  • Increase traffic and sales
  • Learn about your customers
  • Rank higher in results
  • Increase engagement
  • Free advertising
  • Stand out from competitors

Bing Places for Business

Be found on Bing

Bing Places for Business is a Bing portal that enables local business owners add a listing for their business on the Bing search engine by Microsoft. You’ll get instant verification if already verified on Google My Business.

Just like Google My Business, Bing Places for Business needs careful optimisation for local SEO. We make sure every aspect of your profile is filled with optimised content that gets you seen in search results. We also recommend local SEO listing management to make sure your business information on Bing Places for Business and other directories is always up to date.

Stand out on Bing with a free Business Profile

Show your business listing in local search results, making it more visible to potential customers.

Keep your business listing up to date

Update your profile, helping to ensure customers have the right information. Or use Local SEO Listing Management to keep all your online directory listings perfectly in sync.

Protect your business information

Claiming ownership of your listing protects your business profile from unauthorised changes.

Local SEO Listing Management

Claim local business listings

Keeping your business listings consistent and correct across the Internet is the basis of local SEO. Putting information on your website isn’t enough because Google uses multiple directories to cross-check and validate the name, address, phone (NAP), and other business data. Our SEO agency provides local SEO listing management to publish your business data in search engines, directories, maps and social networks. It boosts your local marketing and keeps your business listings consistent and correct across the Internet.

Real-time updates

We manage vital information for your business across the most important directory services.

  • Business name
  • Business categories
  • Phone number
  • Street address
  • Map marker
  • Service area

  • Business logo
  • Photos
  • YouTube Video
  • Twitter handle
  • Instagram handle
  • Featured message

  • Landing page URL
  • Website URL
  • Business description
  • Payment methods
  • Business hours

Manage user feedback

Customer review management

User reviews are a local SEO measure and are an excellent opportunity to get feedback directly from your customers, whether that be good or bad.

We guide you on how to manage user feedback, including negative or fake reviews, and provide strategies on how to encourage more of your customers to provide feedback.

63%


of customers say that a business has never responded to their review

Manage customer reviews

Understand the steps you should be taking with every customer review or rating.

Respond to positive reviews

Learn the 5 key elements of a response that should be customised for every positive review.

Effectively manage negative reviews

Learn the 7 steps to crafting the right response to a negative review and what to say for negative rating-only reviews.

Encourage more reviews

We look at your current business processes and identify opportunities to encourage customer feedback.

Target your business area

Content localisation

We make sure your website and social profiles are optimised for the geographic area that your business serves.

Link Building

Encourage quality inbound links

We create a list of link building opportunities for your domain based on target keywords and competitors. We then conduct outreach campaigns to help acquire backlinks to your site.

Search Engine Optimisation

Our SEO strategy is a complete SEO services toolkit

Search Engine Optimisation isn’t about clicks and traffic. It’s about real results from SEO that generate revenue for your business, without reliance on paid advertising like Google Ads. Our SEO services use techniques based on real data — facts that guide our decisions and maximise outcomes. The highest value from SEO occurs when your entire digital strategy is aligned and works cohesively to provide relevant content and consistent messaging about your unique business and brand.

SEO Agency

Initial SEO review

Understand where your business is now and begin to identify critical SEO success factors.

Keyword research

Perform keyword research to identify opportunities for your business to gain quality traffic.

Competitor analysis

Identify your most significant competitors and understand the challenges to overcome.

Data and analytics

Implement Google Analytics, Google Search Console, Google Tag Manager and SEO tools.

Track keyword performance

Understand how you rank in search today and track your performance into the future.

Keyword Position Tracking

Find and fix website issues

Ensure your website is free of issues and errors that can hold back SEO performance.

Technical Website Audit

Create a great website experience

Resolve website shortcomings for a more useful experience that prevents user frustration.

User Experience Audit

Claim local business listings

Be seen in trusted directories that give an SEO advantage in location-based searches.

Local SEO Listing Management

Optimise for local search

Location-based keywords, tags and hashtags, Google My Business, NAP and online reviews.

Local SEO

Speed up your website

Nobody likes a slow website. Neither do search engines. Page speed is a critical factor for SEO.

Site Speed Optimisation

Publish great content

Content creation is key to SEO success. Keywords, tone of voice, readability and originality.

Content Optimisation

Optimise social media share links

Control custom images and text on page links shared by users on their social media.

Open Graph Implementation

Grab attention in search results

Make your business stand out by implementing structured data to produce richer search results.

Rich Results Implementation

Optimise social profiles

Social media is an extension of your brand. Ensure accuracy, completeness and consistency.

Social Media Audit

Encourage quality inbound links

Outreach to source quality backlinks from authoritative domains in your niche.

Link Building

Manage low reputation links

Check for toxic backlinks from low reputation websites and disavow them to search engines.

Backlink Audit