Content Optimisation
Publish great content
You may have heard the saying “content is king”. It is very valid for websites, but the biggest mistake that people make is to focus on only SEO or only content optimisation. It’s important to understand that SEO makes demands for things your website needs, while content marketing fulfils those demands. Content Optimisation is part of our expert suite of search engine optimisation services that improve your SEO.
SEO + Content Optimisation
Ensure your SEO and content work together in partnership
SEO initiatives will not be entirely successful without content marketing, and content marketing faces the same fate without SEO. We consider content marketing as part of our SEO initiatives to confirm it is made available as a useful commodity. We also work to optimise content for relevant keywords, keyword synonyms, appropriate tone of voice, readability and originality.
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Search Engine Optimisation
Our SEO strategy is a complete SEO services toolkit
Search Engine Optimisation isn’t about clicks and traffic. It’s about real results from SEO that generate revenue for your business, without reliance on paid advertising like Google Ads. Our SEO services use techniques based on real data — facts that guide our decisions and maximise outcomes. The highest value from SEO occurs when your entire digital strategy is aligned and works cohesively to provide relevant content and consistent messaging about your unique business and brand.
Initial SEO review
Understand where your business is now and begin to identify critical SEO success factors.
Keyword research
Perform keyword research to identify opportunities for your business to gain quality traffic.
Competitor analysis
Identify your most significant competitors and understand the challenges to overcome.
Data and analytics
Implement Google Analytics, Google Search Console, Google Tag Manager and SEO tools.
Track keyword performance
Understand how you rank in search today and track your performance into the future.
Find and fix website issues
Ensure your website is free of issues and errors that can hold back SEO performance.
Create a great website experience
Resolve website shortcomings for a more useful experience that prevents user frustration.
Claim local business listings
Be seen in trusted directories that give an SEO advantage in location-based searches.
Optimise for local search
Location-based keywords, tags and hashtags, Google My Business, NAP and online reviews.
Speed up your website
Nobody likes a slow website. Neither do search engines. Page speed is a critical factor for SEO.
Publish great content
Content creation is key to SEO success. Keywords, tone of voice, readability and originality.
Optimise social media share links
Control custom images and text on page links shared by users on their social media.
Grab attention in search results
Make your business stand out by implementing structured data to produce richer search results.
Optimise social profiles
Social media is an extension of your brand. Ensure accuracy, completeness and consistency.
Encourage quality inbound links
Outreach to source quality backlinks from authoritative domains in your niche.
Manage low reputation links
Check for toxic backlinks from low reputation websites and disavow them to search engines.
